Home Guide How Real Estate Agencies Manage Client Interactions and Listings Using Lark

How Real Estate Agencies Manage Client Interactions and Listings Using Lark

by IQnewswire
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Real Estate

Let’s be honest: running a real estate agency isn’t exactly easy. There are properties to track, meetings with clients to schedule, legal documents to manage, and numerous messages going back and forth between agents, clients, and partners. And, believe me, coordinating all of those moving pieces can get out of hand.

That’s where Lark comes in as a revolutionary tool. It is not just the top choice among best project management tools; it is a productivity superapp that combines chat, docs, calendar, and more into a single platform, allowing agencies to stay organized and productive.

  1. Staying connected with clients using Lark Messenger

Communication is the lifeblood of real estate, and Lark Messenger keeps it flowing smoothly.  Lark Messenger enables agents to communicate internally, share property photos, answer questions, and exchange quick updates — all in one place. Clients get instant responses, which builds trust and keeps the process moving.

Picture this: An agent receives a client’s message asking about a property’s neighbourhood amenities. Instead of switching apps or making a call, the agent quickly pulls up a shared Lark Docs with neighbourhood info and sends it right through Messenger. The client may respond almost in real-time, and that sense of immediacy (at a casual pace) makes even the whole experience more immersive and personal. Agencies that use Lark Messenger have identified an enormous callback time from the client, which surpasses any issues related to client satisfaction.

Messenger provides not only one-on-one capabilities but also allows you to start group chats to include mortgage brokers, inspectors, or any other participant involved in the chain without losing the bigger conversation. Message searchability and pinned chats make it easy to navigate back to meaningful discussions with clients.

  1. Scheduling viewings with Lark Calendar

Scheduling property viewings can be a nightmare when done over endless email threads or phone calls. But with Lark Calendar, agents and clients coordinate effortlessly. Agents can create available viewing times in their calendars, share the calendar with clients, and the clients can choose the best time for them, without needing to go back and forth comparing schedules. Here’s one scenario: an agent creates a week’s worth of open house views in Lark Calendar. The potential buyers get invites in their calendar and can RSVP with a click. Lark Calendar syncs with the agent’s meetings and reminders, reducing the chance that something will slip through the cracks. If a client has to reschedule, the agent only needs to update the viewing time in the calendar, and everyone involved is automatically notified. This smooth scheduling process saves valuable time and reduces errors, streamlining essential real estate operations.

  1. Keeping property listings organized with Lark Base

Once viewings are booked, the fun starts – keeping every listing accurate, updated, and visible. In a busy agency just like yours, with stacks of listings, one day of delay in updating details could be an opportunity lost. Lark Base solves this issue as it makes your listings a real-life, collaborative space and powers a more efficient automated workflow.

Here’s how agencies use it effectively:

  • Real-time status updates – Agents can change a property listing from available to under offer within a minute of leaving a viewing. The change is visible to the whole team, stopping double bookings and stale listings.
  • Centralized property assets – All photos, videos, descriptions, and interested client logs are stored in one place to prevent loss in email strings or local folders.
  • Customizable views – Property information can be filtered by location, price range, or client wants, making it quicker to find a buyer for their ideal home.
  • Instant client access – When agents change a property in Base, clients who are linked to the listing can see the updates automatically.

Today, many agencies would regard Lark Base as one of the best project management tools for real estate. The accuracy, speed, and access provide the agency not only error reduction but also more immediacy in their decision making, which is critical in the fast-moving property market.

  1. Managing legal agreements with Lark Docs and Approval

After offers are made, contracts and legal paperwork come into play. Let’s talk paperwork — the bane of every real estate agent’s existence. Contracts, disclosures, and legal agreements need to be precise and accessible. With Lark Docs, agencies create, share, and collaborate on these documents in real time — no more emailing PDFs back and forth or worrying about version control. Here’s the client benefit: contracts get signed faster when agents use the Lark Approval feature. Once a contract draft is ready, it routes automatically to the necessary parties for review and e-signature. When the approval process has finished, agents receive notification of that approval, which helps expedite the closing process!

An example could be the drafting of a buyer’s agreement in Docs. Then, submit it through an approval workflow to the client, the legal team, and the agency manager. The client, legal team, and agency manager can comment and suggest edits directly inside the document! This makes collaboration completely transparent and efficient.

  1. Practical teamwork with Lark Meetings

Juggling the internal needs of your team shouldn’t feel like a separate job. Lark Meetings transforms necessary check-ins and strategy sessions from time-consuming obligations into powerful, productive hubs that feel like a natural extension of your workflow.

Imagine your team gathering for a virtual walkthrough or a planning session. Instead of a disjointed experience of toggling between windows, everything happens in one seamless space. You can:

  • Find time without the headache – Schedule your meeting in a flash with one-click scheduling through Lark Calendar, which intuitively finds a time that actually works for everyone.
  • Collaborate, not just converse – Pull a document—like a new project brief or a listing—right into the meeting. Everyone can follow along and contribute ideas by taking live, collaborative notes together on the same page, ensuring nothing gets lost in translation.
  • Turn discussion into immediate action – The best ideas are worthless without follow-through. Before the meeting even ends, you can create and assign clear, actionable tasks to owners with deadlines, right from the chat. This means decisions made in the room immediately become progress, with no risk of them being forgotten in a post-meeting email chain.

Lark Meetings are designed to respect your team’s time and intelligence. By weaving together discussion, documentation, and task management into a single, intuitive experience, your team can focus on what truly matters: moving forward, together.

Bringing it all together

So, what does this look like in practice? A real estate agency using Lark might start their day by engaging clients instantly through Messenger, then coordinating viewings smoothly via Calendar. They manage listings transparently in Base and expedite contract signings with Docs and Approval. When strategy calls for it, the team meets in real-time using Meetings, referring back to the Wiki for guidance. This harmonized approach cuts down on app-hopping, reduces errors, and keeps everyone on the same page. It’s no wonder agencies are turning to Lark to manage their client interactions and listings more effectively. If you’re in real estate and looking to streamline your operations, Lark stands as a robust business process management software that adapts to your workflow—making your day a little less hectic and a lot more productive.

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