Your business is doing great, but you feel that it could benefit from some upgrades when it comes to how the physical property looks from the outside. If a lawn is part of your property, it’s important to keep it looking great to impress customers. Here’s why putting energy into improving the green space around your building matters, and the essential items to make this happen more easily.
Why Improve the Lawn?
The exterior is the first impression for your customers, whether you are a store, restaurant, office, or another type of business. It must look the best possible, as doing so shows your brand is high quality and can increase trust in those considering buying your products or services.
A nice-looking, well-kept green space can encourage customers to stay longer, too. That can improve their experience with your brand and make you more memorable to them.
Also, when your property looks great, it is more likely to draw positive attention. It can help your eatery stand out from others in the neighborhood, for example. If you are in an industry where you find it hard to keep up with the competition, that can give you an edge that leads to more sales and repeat customers.
Important to point out, too, is that a well-kept lawn adds property value. While you might not be looking to sell your small business for a while or lease it, that is something to keep in mind. Having the tools already to maintain it can make selling and leasing easier when that time comes.
Must-Haves for Businesses with a Lawn
Rather than buying every product out there, focus on the ones that enable you to get the grass, garden, and walkway looking their best in the most efficient way. The tools listed here are also ones you can regularly use to maintain an attractive exterior for your store or other business property.
1. Lawn Mower
Mowing when the grass gets high makes it look tidy and looked after. It can also improve the health of your lawn by preventing weeds and encouraging grass to grow stronger. Plus, when the lawn is lush, there is less room for weeds. Mowing regularly can shorten the time it takes, as you will likely not have to do multiple passes with the machine. Clean the mower regularly to help prevent rust.
2. Leaf Blower
Grass clippings can easily drift onto your business walkway and entrance while mowing or afterward, especially if it’s a windy day. Leaves and debris can also do so. If you have an outdoor eating area, that can make for unsanitary conditions. To maintain a polished appearance outside, encouraging people to enter your business, getting a leaf blower is a wise choice. A cordless model is convenient, without falling short on power. They are easy to handle, have no cords to get in the way, and there’s no fumes to aggravate customers close by. Plus, a leaf blower is faster than sweeping and raking, especially for a large area.
3. Edging Tools
Creating well-defined borders around your lawn and flower beds can make your landscaping look even more beautiful. Use manual or powered edgers to create clean lines around the sidewalk, too, increasing your business’s curb appeal. For powered ones, there are gas or electric. Having a more professional look outdoors can create a positive impression with those who come to your location.
4. Flowers
You may have noticed we’ve mentioned flower beds a few times. Having different blooms around the exterior can add color to the property, which is especially nice to see if your building is one shade or has a darker shade of paint. Bright plants can add vibrancy to a storefront or restaurant, as well as give it a custom touch. It may attract the attention, too, of those who might otherwise have simply walked by. Consider planting flowers that are the same colors as your logo to strengthen your brand identity.
5. Benches
Putting concrete benches or another form of classic, easy-care seating on the lawn increases its usefulness for customers. They can stop to chat, staying by your property longer, which can make them more likely to step through the front doors. They will be more likely to remember your brand name, too, when they are sitting close to your sign. That could make them more likely to choose your product or service rather than a competitor’s the next time they are in need of it.
6. Seasonal Items
Changing up the design of your storefront might seem overwhelming, but there are easy ways to do so and great reasons why it’s helpful. Doing so can show clients that you are in tune with the community and indicate that you have seasonal sales. Adding holiday decor to your lawn, in addition to designs on the windows of your building, can be a fun way to help your business stand out more, too. Adding wooden reindeer at Christmas and other items to the lawn at different times of the year can be simple ways to show festivity and potentially increase foot traffic.
Conclusion: Helping Your Business Look Its Best
When you think of ways to better your business, don’t forget about lawn care. Using the right tools, from a leaf blower to a lawn mower, adding seasonal decor, and a seating area are some of the ways to improve the appearance of your property. Making a positive impression can encourage customer engagement and indicate the high quality of your brand right away.
Beyond the lawn, some of the areas to focus on outdoors include improving signage and lighting to improve safety (especially if you are open late-night). Regular maintenance of the lawn and areas around it helps protect your investment and improve curb appeal, so it is definitely worth the effort and time.
As more people remember your tidy business appearance, you may find that sales increase over time. Customers are sure to appreciate the professional look and your attention to detail, all of which speaks well for your brand.
