DebitMyData founded by Preska Thomas is building a user-owned data economy with Agentic Avatars (your AI+identity that you own and can earn on your behalf), a blockchain-based identity asset called 0fung (a non-transferable, “soulbound”-style token), and a compliance stack anchored by a cross-chain Privacy Policy and clear Terms of Service. The company is scaling globally following an oversubscribed seed round and an announced $1B Human Energy Grid expansion, positioning itself as a trusted intermediary between people and AI systems that need ethical, permissioned data.
Agentic Avatars: Your AI, Your Identity, Your Earnings
At the center of the product is the Agentic Avatar—a cryptographically verifiable, AI-assisted representation of you that can interact with platforms, license access to your signals (interests, creative work, attention), and route payouts back to your wallet under rules you set. DebitMyData describes these avatars as operating on your behalf to monetize your digital presence while you maintain control, with the company framing the approach as “your data earns while you sleep.”
Under the hood, DebitMyData pairs the avatar with identity proofs and authenticity rails (e.g., face/voice signatures and NFT-backed credentials) to resist spoofing and deepfakes—critical for any marketplace that touches payments, creator content, or ad inventory. Recent coverage of the company’s LLM Security APIs highlights this direction: avatars convert faces and voices into self-authenticating digital signatures for safer identity and content verification.
0fung: The Blockchain Primitive That Makes Identity Portable (and Non-Transferable)
Unlike tradeable NFTs, 0fung is an identity-bound asset: it’s tied to a user’s cryptographic identity and cannot be transferred, making it well-suited for permissions, credentials, and revenue rights that should stay with the person—not a resale market. DebitMyData’s docs describe 0fung as purpose-built for “identity-driven ecosystems,” capturing real-world data, permissions, or credentials that your Agentic Avatar can present to requesting apps or advertisers.
From the user’s perspective, this shows up in a marketplace where you can create your own 0fung, list inventory (including “logos advertising ledger” placements), and start monetizing existing collections. It’s Web3-style ownership with a consumer-friendly storefront.
Global Integrations & Go-to-Market: From APIs to a “Human Energy Grid”
The company is pushing beyond a single marketplace toward an integration layer for partners (AI labs, ad tech, creator platforms). Public updates point to:
- LLM Security APIs for identity/authenticity—relevant for any app that needs to verify human provenance for content, creative assets, or training data access.
- A capital-backed, global rollout of a “Human Energy Grid”—DebitMyData’s term for a network where people’s verified identities and contributions power ethical AI, with payouts returning to individuals. The initiative follows an oversubscribed seed round (exceeding 200% of target) and a planned $1B expansion, with multiple press notices in late July 2025.
These integrations are how DebitMyData moves from a contained marketplace to a data identity and permissions rail—think “plug-in consent + instant data-use payouts”—that can be embedded by third parties building AI features or personalized experiences.
What This Enables (and Why It’s Different)
- Verifiable humans in the loop: Agentic Avatars plus 0fung make it harder to fake identity or consent, improving data quality for AI while protecting users.
- Programmable consent and revenue: Your avatar can negotiate terms (who, what, how long) and route micro-payments when data is used to train models or personalize services.
