Dmitriy Makarov, a London-based entrepreneur originally from Kyiv, has built an ambitious marketing agency in Europe, delivering campaigns for clients as varied as Domino’s, NIVEA, BMW, Intel, Hugo and Durex. With a workforce of more than 100 and a global reach running into billions, his story reflects both entrepreneurial grit and a distinctive personal philosophy – GMG: Grind. Mastery. Growth.
From freelance projects to global reach
Dmitriy Makarov’s path was far from conventional. Beginning with self-taught skills in esports and marketing, he gradually established expertise in influencer partnerships, digital performance strategy and large-scale content production. His agency has since completed more than 524 campaigns, viewed by over 2.6 billion people worldwide.
But he insists that scale alone is not the objective. “I do not believe in numbers for the sake of numbers; my focus is on efficiency, engagement and playing the long game,” he explains. That commitment to sustainable results has become a hallmark of his company’s approach.
Biohacking as part of leadership practice
A striking aspect of Dmitriy Makarov’s management style is the integration of biohacking into everyday leadership. He believes that an entrepreneur must maintain resilience not only through strategy but through disciplined routines. His regimen includes reduced sugar intake, regular exercise, breaks from information overload and monitored nutrition. Intermittent fasting and the use of supplements are also part of his lifestyle, though always under professional supervision.
His practices extend beyond the personal sphere. Cold showers, red-light therapy and meditation form part of his own day-to-day habits, but Makarov has also introduced breathing exercises and group mindfulness sessions within his team. “It is not about fashion trends, it is about consciously managing both individual and team states,” he says.
Monitoring performance with technology
Technology also plays a key role in his approach. Wearable devices and performance trackers are used to monitor the team’s wellbeing, allowing for an evidence-based perspective on work-life balance.
“For me, the most valuable metrics are heart rate variability (HRV), sleep quality and strain levels. HRV offers insight into stress adaptation and recovery quality. Sleep quality and phase balance are especially essential when life runs at high speed. And monitoring strain levels helps balance work, training and rest,” says Dmitriy Makarov.
The aim is not micromanagement but sustainability. “It is not about obsessive monitoring, but about learning how your body responds so you can sustain performance over time,” he explains. By promoting these practices, Makarov hopes to protect his team from burnout whilst enabling consistent high-level output.
The relevance of GMG today
The GMG philosophy links together the principles that define his professional life. Grind embodies the determination needed to build success from scratch. Mastery reflects his insistence on sharpening expertise across marketing and management. Growth represents expansion in every sense: financial, personal and collective.
For Dmitriy Makarov, GMG is not a slogan but a structure that has underpinned his entire career. From Kyiv to London and from freelance beginnings to international campaigns, he has demonstrated that resilience and adaptability remain vital in business. As marketing continues to evolve, his blend of biohacking, discipline and human-centred leadership offers a framework that feels particularly well-suited to the demands of the modern economy.
