How Dmytro Makarov Uses Simple Habits to Drive Big Results
By just 24 years old, Dmytro Makarov has built something impressive: not just a marketing agency, but a new way of thinking about how brands and people connect. From Kyiv to London, and from small clients to global brands, his journey is built on one key principle: ideas matter more than flashy campaigns.
The entrepreneur did not follow a typical path. Born in Kyiv, Ukraine, Makarov left school after the eighth grade. Instead of going to university, he threw himself into learning by doing. “I am someone who is not afraid to start from scratch if I believe in the result,” he says. That belief pushed him to start consulting on his own by 2015, and just two years later, he launched his own marketing agency. Today, he runs it from London, working with teams and clients around the world.
His agency focuses on many areas – paid advertising, research, and content – but he has become known for his work in influencer marketing. For Makarov, this is not just a trend, it is a way to build trust between brands and real people. “Influencer marketing sets the cultural context today. It is about real, trust-based communication that traditional tools cannot replicate,” Makarov explains. His approach is more about finding the right voice than using big names.
So far, that strategy has paid off. His campaigns include work for BMW, Durex, Intel, Hugo, NIVEA, and Domino’s Pizza. What is more, Makarov’s agency promises something rare: if a campaign does not hit the agreed goals, the client gets a partial refund or extra exposure for free. This level of honesty is a big reason clients keep coming back to Dmytro Makarov and his team.
From day one, Dmytro Makarov handled everything himself: bringing in clients, planning strategies, setting up ads, and tracking results. “I do not think of myself as a genius – just someone who works hard and cares deeply,” he says. That hands-on experience gave him a clear view of what really works in marketing.
His daily routine is simple but consistent. He wakes up at 7:30 a.m., starts with a cup of coffee and 20 minutes of quiet to read the news and plan his day. Mornings are for strategy and deep work. Afternoons are filled with team meetings and partner calls. Evenings are for exercise, reading, or watching old UFC fights or Dota 2 matches. And every day, he aims to find at least one new idea: from a podcast, a book, or a report.
Even as his business grows, Dmytro Makarov makes time to support others. He gives to charities that help children and veterans, focusing on education, healthcare, and rebuilding families affected by war. “I am inspired by people who never give up – Ukraine’s defenders, volunteers, doctors, teachers. They hold this country and this world together,” he says.
When asked what he values most, Makarov does not mention money or fame. “That I have stayed true to myself through everything – success, loss, war, restarts. And that I have gathered people around me whom I trust. You cannot buy that – and it is the hardest thing to keep.”
