Recently, DanceToday officially announced that world Latin dance champion Nino Aniello Langella has been appointed as a brand ambassador. As a highly acclaimed figure in the global dance community, Mr. Langella will serve as an official representative of DanceToday, participating in competition support, brand promotion, and international collaboration efforts. This ambassador partnership marks a significant step in DanceToday’s internationalization strategy, made possible through the strategic planning and negotiation led by DanceToday’s Choreography Director, Jinpeng Guo.
Since its inception, DanceToday has remained committed to its mission of “bringing Chinese dancers to the global stage.” The platform focuses on providing high-level competition opportunities and artistic development spaces for young dancers aged 6 to 18. The competitions adopt the WDSF (World DanceSport Federation) scoring system and invite judging panels from leading international dance organizations in the UK (Blackpool), Italy, Germany, and more, offering participants an internationally-aligned stage experience. Over the years, DanceToday has established regional divisions across China and gradually formed a youth dance ecosystem that integrates competitions, training, content, and dancewear.
As a WDSF World Latin Champion, Mr. Langella is globally recognized for his distinctive style, exceptional technique, and expressive stage presence. Representing the pinnacle of world Latin dance standards, his philosophy aligns closely with DanceToday’s mission of empowering Chinese dancers to reach the top of the world stage. This official partnership marks the first collaboration between DanceToday and a top-ranked international dance artist, signifying a comprehensive upgrade in professionalism, international engagement, and brand influence.
A key figure in facilitating this milestone partnership is Jinpeng Guo, who, as Choreography Director, has been deeply involved in shaping the competition’s content and visual presentation. As the person responsible for artistic design, stage coordination, and dancer selection, Guo has played a pivotal role in building the brand’s international identity. During the 2023 competition season, he proposed the strategy to integrate international resources and enhance global influence. He then led the entire process—from international negotiations, brand alignment, content integration to contract execution.
According to DanceToday’s branding team, Jinpeng Guo has maintained close ties with the international Latin dance community for many years. His expertise spans technical choreography, aesthetic trends, and global resource expansion. He has represented DanceToday at major global dance events, promoted exchanges between Chinese and foreign dancers, and continually introduced internationally influential and compatible dance figures to the brand. The addition of Mr. Langella is a direct result of this strategic effort.
“Entering the international stage requires DanceToday to be represented by individuals who truly embody the highest global standards. Jinpeng Guo has always been the driving force behind this internationalization process,” stated DanceToday’s brand team in the press release. “This ambassador partnership is the result of his years of dedication to both content development and international networking. He has not only designed the competition framework, stage visuals, and talent system for the brand, but also built a bridge to global artistic dialogue.”
Under this partnership, Mr. Langella will appear as a special guest and international judging advisor at major DanceToday competitions. He will also participate in brand media productions, visual campaigns, and global promotions. Furthermore, both parties will collaborate to launch initiatives such as the “International Masterclass Series” and the “Youth Elite Selection Camp,” deepening collaborative training between Chinese and international dancers on both artistic and educational fronts.
DanceToday emphasized that this ambassador agreement represents not only a major milestone in the brand’s development but also provides Chinese youth dancers with direct access to a world champion and top-tier international dance stages. With Jinpeng Guo’s team offering strong capabilities in stage integration and professional planning, DanceToday is confident in its future vision to build a more robust platform for China–global artistic exchange.
Regarding the appointment of Mr. Langella, Jinpeng Guo shared high praise, stating:“As Choreography Director, I know that DanceToday doesn’t just need celebrity ambassadors—we need partners who truly align with our values and can bring meaningful contributions to our young dancers. Mr. Langella is not only technically world-class, but also possesses a deep passion for education and cross-cultural engagement. We believe his involvement will further inspire Chinese youth to pursue their dance dreams with confidence.”
DanceToday concluded by stating that the brand will continue to follow the path of “competition + content + international cooperation,” further strengthening artistic interaction between Chinese and international dancers. With content-driven brand development, DanceToday aims to gradually build a youth dance platform with global influence.
